Real estate

Real estate website design

Your brand, not just portals.

A listings catalog, property pages you can text to buyers, a form that qualifies leads and local SEO for brokerages, developers and independent real estate agents.

Book my Express Review Request more information

Free · 20-min video call · 3 clear priorities

I answer every message in under 24 hours.

I take on 4 projects a month so each one gets real attention.

// portal vs. your own site

What a listing portal gives you, and what only your own website does

Portals bring volume and you should stay on them. But a lead that comes through a portal isn't yours. Here's the difference, line by line.

Listing portal Your website

Who owns the lead

Listing portal: The portal, which shares it

Your website: You, and only you

Who you appear next to

Listing portal: Dozens of other agents

Your website: Just you and your listings

Cost per lead

Listing portal: Pay per lead or per ad

Your website: Zero once it's built

Listing page to text a buyer

Listing portal: Portal-branded

Your website: Your brand and your number

Traffic from day one

Listing portal: High

Your website: Grows with local SEO

Buyer who comes back next year

Listing portal: Doesn't remember you

Your website: Remembers you and reaches out

The setup that works: portals for volume, your own site so the lead ends up with you.

// brokerage or agent

A website for a brokerage or for an independent real estate agent

It's not the same site. A brokerage sells its inventory and its team; an agent sells themselves. Here's what changes between the two.

Brokerage or developer

Website design for real estate brokerages and developers

The star is the inventory: a filterable catalog, a page per listing or development, and a team of agents who receive leads by area.

What it needs

A catalog filtered by area, price, bedrooms and listing type.
A page per development with construction progress, floor plans and availability.
Agent profiles and lead routing by area.
A panel to add and remove listings without touching code.

How people search

«homes for sale in [neighborhood]» · «new construction homes» · «real estate company in [city]» · «land for sale»

Independent agent or realtor

Realtor and real estate agent website design

The star is you. Buyers choose a person before a house, so your name, your area and your closed deals go first, with listings as proof.

What it needs

Your personal brand up front: areas, languages, closed deals and reviews.
Neighborhood and city guides: schools, home types and what living there is like.
Separate forms for buyers (pre-approval) and sellers (address and timeline).
MLS listings through IDX if your broker allows it, or your own listing pages that share well over text.
The first-time buyer process explained in Spanish: mortgages, down payment and ITIN loans.

How people search

«Spanish speaking realtor» · «real estate agent near me» · «buy a house with ITIN» · «realtor in [city]»

I work with a franchise. Can I have my own agent website?

Yes, and it's the most common setup. Your personal brand is built within the franchise's guidelines and your state's rules: broker name, license and required disclosures.

The pieces of a real estate site that brings in leads

They apply to a brokerage with a team and to an agent working under their own name; above you saw where the emphasis changes.

A catalog with its own page per property

Every property with its own page: gallery, floor plan, features, neighborhood, map and price.

Filters that take the buyer to what they want

By area, price, bedrooms and deal type.

A form that qualifies before the showing

Budget, financing — loan, cash or pre-approved —, area and buying timeline.

Your agent profile, not just your inventory

Who you are, how many deals you've closed, which areas you specialize in and what your clients say.

Leads with context

The form captures budget, area and buying timeline, so you know who to call first.

// a project in your industry

What a well-structured real estate catalog looks like

A complete real estate site with a property catalog, detailed listing pages and direct lead capture.

Real estate · Demo

Mariana Cervantes — Real Estate Advisor

A real estate site with a property catalog, detailed listings, call booking and direct WhatsApp capture.

Its own page per property, with gallery, features and map: a link that looks professional when you send it over WhatsApp.
Filters by area, price and deal type, so the buyer lands straight on what they want.
Direct lead capture, so the contact doesn't stay with the portal.

WebsiteReal estateListings

demoinmobiliaria.procodedev.com

See the full portfolio

The real estate market, season by season

The market has clear seasonality and local SEO for real estate takes months to mature. The system works the full cycle, even while you're closing.

Jan – Mar

Buyers planning the year: acquisition and a waiting list.

Apr – Jun

Peak moving season: showings, filters and fast replies.

Jul – Sep

Summer closings, reviews and new listing acquisition.

Oct – Dec

Slow cycle: neighborhood content and new listing pages.

Real estate website design questions

Can I add and remove listings myself?

Yes. I leave you a panel where you upload photos, price and features without touching code, or we connect it to the inventory source you already use. We decide based on how many properties you move per month.

Is it worth it if I already post on the portals?

Portals give you volume, but the lead is theirs and they share it with other agents. Your site is where that same lead finds you, sees your track record and writes to you directly. One doesn't replace the other: the site is what keeps the portal from being your only source.

Does it work if I'm under a brand or franchise?

Yes, and it's common. We build your personal presence while respecting the brand's guidelines. A buyer picks an agent with a name and a face, not a logo.

Can I have a landing page for a single property or development?

Yes, and it works very well for pre-construction and high-end listings: one page with a gallery, location, floor plans and a form, where your ads point. It can live inside your site or on its own.

How do I get real estate leads without depending on the portals?

You get real estate leads with a property catalog website of your own, listing pages people can share over text, and a form that tells a buyer apart from a seller. The real estate lead generation that lasts is the one that lands on your site, not the one you rent from a portal month after month.

// the founder

International experience leading every project

Cristian Posada

Web developer · Founder of ProCode Systems

I have been a web developer for 5 years and have worked with international companies. I founded ProCode Systems to bring that same standard to service businesses: I lead every project from start to finish — strategy, design, development, SEO and campaigns — with one person accountable from the first conversation through delivery.

5 years: in web development
International: work with international companies
US & Mexico: businesses I serve today
EN / ES: service in English and Spanish

LinkedIn cristian-posada-891401291
Instagram @procode.systems
Facebook ProCodeSystems

Book my Express Review

Not your industry?

The system is the same; only the examples change.

Contractors & construction Quotes, bigger jobs and clients who actually pay Health & wellness A full calendar, patients who return and fewer messages Professional services Authority, qualified cases and consults that close Accounting & tax Busy season, year-round clients and less manual work

See all industries

// Real estate

20 minutes to review your catalog

I search for homes in your area the way a buyer would, and we check whether Google shows you or only the portal. You talk to the person who builds the site.

Book my Express Review Request more information

Free · 20-min video call · 3 clear priorities

I answer every message in under 24 hours.

I take on 4 projects a month so each one gets real attention.

// online booking

Rather talk it through? Book your Express Review

Pick an available time. I review your presence before the call and in 20 minutes I show you 3 priorities. No cost, no sales pitch.

Pick the day and time that suit you.

20 minutes, free, and no sales pitch.

// request more information

Leave your name and email and I'll write back in under 24 hours

Just two details. I'll reply by email with the information you need and the next step. No jargon.

Reply in under 24 hours
You deal with me directly, no middlemen
Free, no commitment

Rather talk it through?

Book the Express Review

info@procodedev.com