Initial SEO audit
Where you stand today: indexing, technical errors, speed, structure, content, link profile and what your competitors in your city are doing. Delivered in writing, in the order it should be fixed.
SEO service
SEO services for small businesses
Show up where they already look.
SEO is its own service, not an add-on to the website
Every site I build ships with baseline technical SEO: structure, speed, titles and structured data. That is not doing SEO. Doing SEO means finding out what your client actually searches, competing for those phrases and sustaining the work month after month — and that is hired separately, whether or not I built the site.
Starts with data
Audit and keyword research before a single word on the site is touched.
Phrases with demand
We chase what people actually type, not what sounds good.
Sustained work
Rankings are won over months and lost when the work stops.
// what it includes
What the SEO service covers
The order matters: first we understand where you stand and what gets searched, and only then do we touch the site. An SEO that starts writing articles before the keyword research is guessing.
Keyword research
What your client types when they look for what you sell, with real volume, intent and difficulty. That is where the map of which phrase each page fights for comes from — and which pages are missing.
Technical SEO
Indexing, sitemap, canonicals, redirects, Core Web Vitals, structured data and everything stopping Google from reading the site properly. Done on your current site, whether I built it or not.
On-page SEO and content
Titles, descriptions, headings and copy rewritten by search intent, plus the new pages the keyword map calls for: by service, by city or by a specific question your clients ask.
Local SEO
Google Business Profile optimized, service area, categories, reviews and pages by city. For a service business it is what moves the phone fastest.
Monthly report and next month's plan
Which rankings moved, which phrases bring people in, how many contacts came from organic and what gets worked on next month. In business language, not a Search Console screenshot.
// how it is quoted
What the SEO service costs
SEO has no list price because the work is not the same in every case: a clean new site and one carrying eight years of duplicate content and a botched migration are not the same job. First a meeting to understand the business, then the audit, and the scope and the number come out of that.
SEO audit + keyword research
Custom quote
set after the first meeting
The starting point. Where you stand, what is holding you back, what your client searches and the order to tackle it in. It is yours even if you never hire the monthly plan.
- Technical, content and competitor audit
- Keyword research with volume, intent and difficulty
- A map of which phrase each page fights for
- A prioritized list of what to fix
- A session to walk through it with you
Monthly SEO
Custom quote
set from the audit findings
The ongoing work: fixing the technical side, writing what is missing, working local SEO and adjusting to what the data shows each month.
- Technical and indexing fixes
- New content and pages every month
- Local SEO: Google Business Profile and reviews
- Rank tracking and adjustments
- Monthly report and next month's plan
Local SEO takes three to six months to mature and has to be sustained: the moment the work stops, the rankings slide back. Anyone promising you the top spot in a month is selling smoke. If you also need ads and campaigns, that lives in the Digital Marketing plan.
// before you write
When hiring SEO makes sense
It fits you if
- You already have a site and want it to bring searches, not just exist.
- You sell several services and each one is searched with different words.
- You compete in a specific city and today you are not on the map.
- You can sustain the work for months: SEO does not pay off in thirty days.
It does not fit if
- You need clients this week: that is what ads are for, not SEO.
- You expect a guaranteed top spot: nobody can guarantee it, and anyone who does is lying.
- You have no site yet, or the one you have does not convert: that gets fixed first, in web development.
- You will not touch your Google Business Profile or ask for reviews: local SEO depends on that as much as on the site.
// SEO questions
What people ask about the SEO service
The questions that come up when someone is comparing SEO agencies and is not sure what they are buying.
Wasn't SEO included with the website?
Baseline technical SEO is: structure, speed, titles, structured data, sitemap and indexing ship with every web development project at no extra cost. That leaves the site in a condition to rank. The SEO service is something else: keyword research, new content, local SEO, links and monthly adjustments. One is how the site is built; the other is the work of competing for rankings, and it is hired separately.
Can I hire SEO if someone else built my site?
Yes, and that is the most common case. SEO is done on whatever site you have: WordPress, Wix, Shopify or custom code. If the technical base is so bad that patching it costs more than rebuilding, I tell you in the audit with the data in front of you, and you decide.
Why don't you publish an SEO price?
Because it would be made up. The work a clean five-page site needs and the work a site with eight years of duplicate content needs are nothing alike, and charging the same for both means somebody is overpaying. That is why the order is: a first meeting to understand the business, an audit to measure the starting point, and then the number and the plan.
How long before I see results?
Technical fixes and the Google profile move within weeks. Organic takes three to six months to show up in your phone ringing, and it depends on the competition in your city and your trade. And it has to be sustained: SEO is not a build that gets finished.
What about ChatGPT and AI search?
The same things that make Google understand you make a model understand you: clear structure, structured data, a current Google profile and concrete answers in the copy. I also publish an llms.txt file, though it is worth saying plainly: Google has stated that this file does not influence its search results and is not required for its AI features.
// request a proposal
Tell me what you sell and where, and we book the first meeting
Three fields, nothing else. I reply on WhatsApp in under 24 hours to book the meeting and explain what the audit covers.
- A reply in under 24 hours, on WhatsApp
- You get me, not an account executive
- No cost and no sales call needed to see the price
Prefer another way?
Got it — your message is in.
I received it. I'll message you on WhatsApp within 24 hours with the scope, the price and the date for your case.
I answer every message within 24 hours.
Have a question and don't want to wait? Write to me directly.
Message me on WhatsApp · +52 614 241 4255// where to go next
What comes before and after SEO
SEO works on a site that already converts. If the site is missing, or you also want to buy visibility with ads, those are the other two services.
// express review
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