The business first, the site second.
What is holding you back, and in what order to fix it.
Free · 20-min video call · 3 clear priorities
I answer every message in under 24 hours.
I take on 4 projects a month so each one gets real attention.
This is what the report looks like: every finding with its evidence and its four labels, and the roadmap at the end. Sample data, shown for illustration.
Every finding is documented with evidence — the screenshot, the number or the query that backs it — and classified by impact, effort, urgency and dependency. That classification is what turns a list of problems into an order of work you can actually execute.
All twelve areas, with the evidence behind each finding and its four labels: impact on your objective, effort to execute, real urgency, and what it depends on before it can be done. No loose claims: if I say something is wrong, the proof sits next to it.
What gets tackled this month, what next month and what the third, with every action tied to a business objective and to the result it should produce. This is the difference between a document that gets read and one that gets executed.
I record my screen showing you what I found, on your own site and in your own accounts. It is the part that makes a technical report understandable without being technical, and you can forward it to whoever decides with you.
After you have read it, not before. To answer questions, argue about priorities and decide where you start — even if you decide to start without me.
The report is yours and it is not locked: you can execute it with your team, with another provider, or ask me to quote it. All three are legitimate and the audit costs the same in all three.
The clock starts when I have the context and the access, not when you pay. If some access does not exist yet, I tell you how to create it or I audit that area from the outside and note it as such in the report.
What you sell, who should be buying it, in which area, how clients reach you today and what commercial result you want. Plus whatever read-only access is needed. Without this phase the audit would be a list of errors with no owner.
The twelve areas, one by one, with your data in front of me, with the keyword research done and comparing you against whoever ranks above you in your city. Every finding documented with its evidence. This is where the work goes.
Findings get classified by impact, effort, urgency and dependency, and out of that comes the prioritized strategy and the 30/60/90 roadmap. You get the report and the video, read them at your own pace, and the call is booked when you say.
What the businesses already working with me say, with their site's domain so you can check it.
I used to explain my service over and over by message. Now my site does it for me: patients arrive already knowing how I work and book on their own. It gave me back so much time.
Fernanda Silva
Nutritionist
Website + appointment booking
fersilvanutricion.com
The site looks professional and that changed how clients see us. We started getting quote requests without chasing every person. Very happy with the result.
Trejo Landscaping
Landscaping & gardening services
Website + quote capture
tj-landscaping.com
They set up our professional email, some automations and technical support. Everything runs without us having to watch it, and when something comes up they respond fast. One less weight on us.
Constructora Izcalli
Construction & development
Email hosting, automations and support
Saying it first is the honest thing to do: the Express Review costs nothing and answers most people's question. The Strategic Business Audit is something else, and it is only worth it if you need the depth that comes from having your own data in front of you and a plan you can actually execute.
Cristian Posada
Web developer · Founder of ProCode Systems
I have been a web developer for 5 years and have worked with international companies. I founded ProCode Systems to bring that same standard to service businesses: I lead every project from start to finish — strategy, design, development, SEO and campaigns — with one person accountable from the first conversation through delivery.
A website audit should not end at "you have 17 SEO errors". First we understand what your business sells, who should be buying it, how your clients reach you today and what commercial result you want. From there we audit the whole system: the site, the SEO, the content, the advertising, the intake and the measurement — which is where the money actually leaks.
What you sell and at what margin, who should be buying it, in which area, how clients reach you today and what result you want over the next ninety days. Everything else is judged against this: a finding that does not move your objective is not a priority, however red a tool paints it.
Real speed on mobile and desktop with Core Web Vitals, image weight, render-blocking scripts, server errors, certificate, and how stable the site is when campaign traffic arrives.
How your URLs are organized, whether there is a page for each thing you sell, how they link to each other, how many clicks it takes from the home page to what makes you money, and which pages are orphaned without a single link.
The conversion audit: what a visitor understands in the first five seconds, where the calls to action are, how many steps it takes to contact you, what the form asks for, what the friction is on mobile and at which point people drop off.
Indexing and coverage, duplicate or missing metadata, canonicals, redirects, hreflang if you run two languages, structured data, sitemap and robots. Everything stopping Google from understanding the site before it can even rank it.
What your client types when they are ready to buy, with volume, intent and difficulty, and the map of which phrase each page should be fighting for. Without this, whatever content you write next is a bet.
Which pages have enough substance to compete and which do not, which topics are missing, and — the one that does the most damage quietly — which of your own pages are competing against each other for the same phrase and cancelling each other out.
Google Business Profile: categories, services, service area, photos, hours and posts. Reviews: how many, how recent and whether they get answered. And where you land on the map against the businesses in your city, search by search.
Who is actually beating you in your city and why: which pages they have that you do not, which phrases bring them traffic, what their Google profile looks like, what they advertise and what they are missing. This is where the cheapest wins come from.
Which campaigns are running, how they are structured, which page they land on, whether the ad and the page promise the same thing, what is being spent on searches that were never going to buy, and what each contact costs you today.
What happens to a lead from the moment they write: where they come in, what you ask them for, whether the message reaches you and where, how long you take to reply and how many slip away without anyone noticing. Your process gets audited exactly as it stands today.
Whether Google Analytics and the pixel are in place, whether the events they record are the ones that matter, whether consent is configured properly, what Search Console is saying that nobody is reading, and — most common of all — whether the numbers you are making decisions with can be trusted.
Price, scope, access and what happens next, answered without fine print.
The diagnosis that service needs is not billed separately: you cannot do SEO without knowing what your client searches and what you have today, and you cannot run campaigns into a page nobody has checked converts. That diagnosis is the first phase of the project, scoped to the service you hire, and sits inside its quote. The full Strategic Business Audit — twelve areas and a 30/60/90 roadmap — is something else: it is included only if the proposal says so, or hired separately.
In depth and in data. I do the Express Review from the outside, with no access to anything of yours: I search for your service in your city, see what comes up and show it to you on a 20-minute video call. It catches the obvious. The Strategic Business Audit is five days with your access — Analytics, Search Console, your Business Profile, your campaigns — covering twelve areas, doing the keyword research and the competitor analysis, and handing you a prioritized strategy with a 30/60/90 roadmap. If we have never spoken, start with the free one: if that is enough, I will tell you.
Because the work is not the same in every case. Auditing a business with a five-page site and no campaigns is not the same job as one with three locations, two languages and ad accounts that have been running for years. Publishing a single number would mean somebody is overpaying. That is why the order is: a first meeting to understand the business and the scope, and the number comes out of that before you commit to anything.
That each one carries four labels: impact — how much it moves the commercial objective we set in phase one — effort, urgency — whether it can wait or is costing money today — and dependency: what has to be done before this one makes any sense. That last one is the label almost nobody adds and the one that creates the most order: writing new content is pointless if the architecture underneath is broken.
Read-only: Google Analytics, Search Console, your Google Business Profile, your site's dashboard if it has one, and the ad accounts if you run campaigns. None of it is mandatory. Whatever does not exist or you cannot hand over, I audit from the outside and flag as such in the report — and if something is missing because it was never installed, that is a finding in itself. You revoke the access from your own account whenever you want.
Yes, and those are the most common cases. The audit looks at what the site does and what your business does, not at what the page was built with: performance, architecture, SEO, content, conversion and measurement get reviewed the same way on any platform. And the recommendation is not automatically "rebuild it with me": plenty of the time what you have can be fixed where it stands, and that is what the report will say.
Yes, and that is no problem at all. It is written so it can be executed without me: every finding says what is happening, why it matters, what should be done and in what order. If you would rather I did it, I quote whatever you decide to tackle; if you would rather use your team or your current agency, the document is just as much yours.
I tell you, and the report says so too. In practice something always comes up — a business with measurement set up properly, a complete Business Profile, no cannibalization and a fast site all at once is rare — but if that is your case, the audit ends up confirming that the problem is not digital, and that is worth knowing too if it stops you spending where you do not need to.
Five business days from the moment I have the context and the access. Payment is one-time and up front, invoiced in dollars. The number comes out of the first meeting, once I know the scope: how many locations, how many sites, how many languages and whether campaigns are running.
Then you do not need the standalone audit: ask me for a quote directly and whatever analysis is required goes inside the project. If the site is the problem, that is web development; if the site is fine and nobody is arriving, that is SEO or digital marketing.
A 20-minute video call to review your digital presence and leave with 3 clear priorities. Free.
Free · 20-min video call · 3 clear priorities
I answer every message in under 24 hours.
I take on 4 projects a month so each one gets real attention.
Pick an available time. I review your presence before the call and in 20 minutes I show you 3 priorities. No cost, no sales pitch.
Pick the day and time that suit you.
20 minutes, free, and no sales pitch.
Two fields, nothing else: your name and email. Before charging you anything I reply by email in under 24 hours: if the free Express Review is enough for you, I will say so and we both save the trouble.
I received it. I'll email you within 24 hours to understand your case and suggest the next step.
I answer every message within 24 hours.
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