If you just want the number: ProCode’s base prices are published. A landing page starts at $349, a 4–6 page website at $899, and an 8–12 page website at $1,499, all one-time, in USD. The final total depends on pages, languages, content and integrations. This article is the other half: what drives the price of any website, so you can compare two quotes and tell which one is overcharging you.
Ask five web designers to quote the same small business website and you’ll get five numbers between $200 and $10,000. None of them is necessarily a scam. They’re quoting different amounts of work, and almost nobody breaks that work down for you.
Here are the six factors that actually move the price, what a fair range looks like, and the questions that let you compare quotes line by line.
The six factors that drive website cost
1. Scope: how many pages, and which ones
Scope is the biggest lever. A one-page landing page and a twelve-page site with a page per service and per city are different projects, even if the home page looks the same in both.
What matters isn’t the page count by itself. It’s whether each page has a job. A service business usually needs a home page, one page per service, an about page with your face on it, proof (projects, reviews) and contact. Every service you sell that people search for separately deserves its own page, because each one targets a different search on Google.
2. Content: who writes it and who takes the photos
This is the factor that blows up timelines and budgets most often. A designer who builds around content you deliver ready is quoting less work than one who interviews you, writes every page and edits your photos.
Neither is wrong, but you should know which one you’re paying for. If the quote says “content provided by client,” budget your own time. Writing ten service pages well takes most owners several weekends.
3. Integrations: what the site does, not just what it shows
A contact form that emails you is simple. A form that qualifies the lead, sends an automatic confirmation, drops the contact into a spreadsheet or CRM, books a call on your calendar and texts you a notification is a small system. Online booking, payments, a WhatsApp button with a pre-filled message, review requests after a job: each one adds work and each one saves you hours later.
4. Custom design or template
A template customized with your logo and colors is faster and cheaper. A custom-coded site is built around your content and your customer, and usually loads much faster, which matters on phones. The honest answer: a good template beats a bad custom site. But if a quote says “custom” and the price looks like a template, ask which one it is.
5. Languages
A bilingual English and Spanish site does not cost double. Structure, design and development happen once; what doubles is content. Planned from day one, a second language typically adds 30 to 50 percent. Bolted on later to a site that wasn’t built for it, it costs much more. Why the translation plugin isn’t a shortcut is covered in bilingual websites in English and Spanish.
6. What happens after launch
Hosting, domain, security updates, backups, small edits, and who fixes things when they break. Some quotes include a year of this; others end the day the site goes live. A cheap site with no maintenance plan can turn into an expensive site in month eight.
Typical price ranges for a small business
These are reference ranges for service businesses in the U.S., not quotes:
| What you get | Typical range | Best for |
|---|---|---|
| DIY website builder | $16–$40/month plus your time | Brand-new businesses with more time than budget |
| Landing page | $300–$1,000 one-time | One offer, ads traffic, launching fast |
| 4–6 page business website | $900–$3,000 one-time | Most established service businesses |
| 8–12+ pages, integrations, two languages | $1,500–$6,000+ one-time | Multiple services, cities or languages |
| Ongoing maintenance | $50–$200/month | Anyone who doesn’t want to touch hosting |
Local agencies in high-cost markets often quote above these ranges, mostly because of office and sales overhead, not because the work is different.
How to compare two website quotes
Put both quotes side by side and ask each provider the same questions:
- How many pages, and which ones? Get the actual list.
- Who writes the content and supplies the photos?
- What integrations are included? Forms, booking, notifications, analytics.
- Is it custom or a template? Which template, if so?
- Who owns the domain, hosting and code? It should be you, in your name.
- What does it cost per month after launch, and what does that include?
- What is the delivery date, and what happens if content arrives late?
If one provider can’t answer these in writing, that’s your answer.
Signs you’re overpaying, or underpaying
- Overpaying: you’re being charged for features you won’t use for a year, or for a monthly fee that’s really just hosting.
- Underpaying: the site looks fine in a screenshot, but there’s no page per service, no working form, nothing measured and nobody to call when it breaks. The savings come back as lost leads.
- About right: you’re paying for a structure that pays for itself with the clients it brings in. If an average client is worth $800 to you, a $899 site that brings two clients a year has already paid off.
What a fair process looks like
A good provider asks what the site needs to do before quoting: calls, form submissions, booked appointments, sales. Scope follows from that. The price, the scope and the delivery date go in writing before you pay anything, and anything outside that scope is flagged before work starts, not on the final invoice.
That’s how I work: published base prices, the total confirmed in writing before we start, and everything (domain, hosting, code) registered in your name. You can see how I build small business websites, start with a landing page, or go straight to the full price list.